As the fifth fastest recovering country in the world, Jamaica is expected to welcome 3 million visitors by the end of the year. Despite Canada’s strict travel restrictions in early 2022, tourist arrivals and revenues from this market are recovering at a faster pace than expected, according to the Jamaica Tourism Board.
The four-day mission, which ran from November 15 to 18, was attended by Minister Bartlett and Director of Tourism Donovan White, as well as Angela Bennett, Regional Director of Canada, Jamaica Tourism. These include a new “Come Back” marketing campaign, meetings with Canadian airlines and tour operators, discussion forums with investors and academic institutions, media interviews with him, and meetings with Canadian government officials.
“Canada, Jamaica’s second largest source market, has played a key role in the success of our recovery,” said Minister Bartlett. “Looking to the future, we will work with our travel partners to increase air transport, launch new routes to destinations, explore new investment and development opportunities, and build partnerships to resilience the global tourism sector. We are committed to enhancing sustainability and sustainability.”
Jamaican hospitality was on full display when Minister Bartlett and Director White announced the destination’s ‘Come Back’ campaign at receptions held in Toronto and Montreal. Tour operators, travel agents, hotel partners, journalists and the diaspora community were invited to celebrate the official Canadian debut of Jamaica’s new marketing her campaign. local talent.
On November 16th, the Jamaica Tourism Board and Ministry of Tourism, in partnership with the Consulate General of Jamaica and the Jamaica Promotion Corporation (JAMPRO), hosted the first-ever Jamaican Tourism Investment Forum in Toronto. The event brought together over 50 of his leading investors and representatives from real estate, tourism, manufacturing, finance and academia.
Minister Bartlett and Director White took the stage with fellow panelist Mr. Steven Charu, Regional Consul for Trade and Investment Canada at JAMPRO, in a conversation highlighting the many future opportunities for land development and real estate investment on the islands. The we. Panelists discussed how conscious and holistic growth strategies are employed to maintain an inclusive and sustainable tourism product. Jamaican Consul General Lincoln Downer moderated the forum.
The Jamaican delegation then traveled to the Canadian capital on November 17th to host the Resilience Forum at Carleton University. Minister Bartlett and Director White met with Dr. Bettina Appel Kuzmarov, Vice Chancellor of Carleton University. Dr. Jean-Charles Le Vallée, Canadian Representative for the Inter-American Institute for Agricultural Cooperation. and Carlton graduate students share insights on the importance of global travel and tourism resilience. The group also discussed the establishment of an Ottawa location for the Global Tourism Resilience and Crisis Management Center, whose first Canadian satellite location will open in April 2022 in Toronto, George Brown. opened at his college.
During her stay in Ottawa, Minister Bartlett met directly with Canada’s Minister of Tourism, Randy Boissonault. Jamaica’s Canadian High Commissioner, Sharon Miller. Parliamentary Secretary for Foreign Affairs Maninder Sidhu.
The Jamaican delegation also hosted conferences in Toronto and Montreal, connecting with executives from major Canadian airlines and tour operators including Air Canada Vacations, WestJet, Swoop, Sunwing, Air Transat and Travelbrands.
“Jamaica is on a mission to restore and grow travel from Canada,” Bennett said. “Thanks to the continued efforts of the Jamaica Tourism Board and the support of our Canadian airline partners, we have secured her 283,000 seats in Montego Bay and Kingston for the 2023 winter season. Even he has 26,000 seats more.”